Special thank you to Yellow Design Branding Specialists on the launch of our new Clinical Research Network Brand

November 17, 2022

Pictured (L – R) Professor Jonathan Jackson – Clinical Research Director, Mr Michael McGlade – Yellow Design Creative Director and Dr Paul Biagioni – Clinical Research Network Senior Manager.

The Clinical Research Network Coordinating Centre collaborated with Yellow Design throughout the rebranding journey.

The project included five stages:

1. Research and Benchmarking – Brand audit, Market analysis, Competitors & Partners analysis and Business structure & objectives.

2. Branding Workshop – Refining the focus (USP), Brand promise, Positioning strategy, Pyramid structure, Naming & terminology.

3. Prototype Design – Logotype & tagline, Tone of voice, Colour, Typography, Imagery, Working Prototypes.

4. Design and Development – Continuation of design theme, Creation of web pages, Integration of new imagery, WordPress integration, Responsive design/formatting, Server testing.

5. Marketing Touchpoints – Brand guideline and rules, Social media strategy and content, advertising (Digital & print) Exhibitions, Stationary, Sales presentations/videos.

Collaboration, communication and innovation led to success.

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